It seems simple. Yet almost everyone gets this wrong.
LinkedIn isn’t an advertising channel.
It’s your personal blogging platform.
You are the columnist of your own page.
Your goal isn’t to promote your services.
Your goal is to be seen as an expert and build valuable relationships.
New clients don’t come from a sales campaign.
They come from trust.
This isn’t a trend.
This is how it works.
We call this Magnetic Networking.
And it’s exactly like what happens at a good event:
You meet people
You get to know them
You share experiences and knowledge
You build a connection
And no… not business yet.
That only comes when a real need arises.
So you need patience. And you have to stay top of mind.
What’s the secret?
Personal and authentic stories.
Real connections.
No gimmicks. No “magical” AI personalization.
The harder you try, the less it works.
Keep it simple:
Make contact. Get to know someone. Build a relationship slowly.
Okay, there is one “magic formula” after all 😉
Follow up.
Follow up.
Follow up.
Not sexy. Not fun. But effective.
Just like with events:
You rarely get immediate business out of them.
But if you go every month, for a whole year?
That’s where your business will eventually come from.
So it’s all about:
Consistency
Personal contact
And a rock-solid CRM
And that’s where AI can actually help you.
Thanks for the great conversation, Meriam Slijkerman.
Find the full podcast here!
