Dad’s on TV! And I think Dad was probably the most excited one. 😜
The kids were completely amazed. We sat down and watched the entire broadcast together. Because this was something a little different from the usual. Dad on television!
It’s funny how special television still feels.
These days, we get our news, entertainment and almost everything else through social media. Traditional television is watched less and less. And yet, it still has something that social media can’t quite replicate. A little bit of magic.
When I was invited to record a TV episode for De Uitblinkers TV, I was obviously delighted. And when they told me the episode would also be available on Videoland, I got even more excited.
Another great example of traditional and new media coming together.
And the topic of the episode? What else could it be: consistency!
I strongly believe in taking an integrated approach to visibility and marketing.
For me, LinkedIn is number one when it comes to B2B. But we’re also featured in industry magazines every month. And interestingly enough, a large share of our new clients have come through interviews in the AD and NRC newspapers.
And that’s exactly what I always try to get across to entrepreneurs.
You can’t expect all your potential customers to come to one platform. You need to show up where they already are.
On LinkedIn, at events, through Google, in Chat, in industry magazines, in newspapers and even on television.
Because ultimately, marketing isn’t about the platform. It’s about being visible, building trust and developing relationships.
And the more often people come across you in different places, the more familiar and recognisable you become.
Who else still believes in the power of traditional media, like newspapers and television?
