Your success on LinkedIn depends on the quality of your content. Not on how many views you get.
It’s not about going viral. No short-term spikes or one-hit wonders. Of course, getting a million views is exciting, but what does that actually do for your business in the long run?
What really matters is having a valuable and consistent content strategy that positions you as the expert in your niche.
Just imagine sharing your knowledge, insights and experiences every single week. Not just for a few months, but for 12 months or even two years. And at the same time, actively connecting with the right people in your target audience.
That’s when something interesting happens. People start recognizing you, reading your stories, learning from your expertise and eventually knowing exactly what to come to you for.
And you don’t need to become an influencer to make that happen.
Of course, personal content often helps you reach a wider audience. A video of yourself, a behind-the-scenes look or a personal story can help build relationships faster. But only if you enjoy creating it and it feels authentic.
You can also build a very strong personal brand simply by sharing your professional expertise.
My advice is actually quite simple:
✅ One news-related post per week, sharing your perspective on the market.
✅ One in-depth blog post per week, accompanied by a strong photo.
✅ One carousel per week, sharing your knowledge.
And then stick with it for at least 12 months. Ideally, two years.
Combine that with growing your network, starting conversations and maintaining relationships.
Because content builds visibility and establishes your expertise, but real conversions often happen through personal contact.
And here’s the best part: you don’t have to come up with something spectacular every single week. You just need to consistently add value for the people you want to reach.
Eventually, people know you, trust you and think of you when they need your expertise.
That’s when the phone starts ringing.
Consistency will always beat virality.
What about you? Are you chasing your next viral post, or are you building your position as a thought leader for the years ahead?
Thanks, Bram Reints, for the great conversation!
