😂 But seriously, think about it…

Most B2B companies don't need millions of followers.

29 June 2026 - Last updated: 29 June 2026 - Michiel Verstraten

That's why LinkedIn is such a strange platform.

😂 But seriously, think about it…

Most B2B companies don’t need millions of followers.

They need the right 50 buyers.

The right 20 decision-makers.

The right 10 customers.

Yet half the internet is chasing virality.

Meanwhile, the best B2B marketers are quietly becoming known by the exact people who can buy from them.

That’s why LinkedIn is such a strange platform.

You can get 50 likes and 5 customers.

Or 50,000 likes and no customers.

The goal was never attention.

The goal was relevance.

And those are very different things.

Made a small comedy video about it 👇

Watch it here.

Show me the magic in real life 🪄

Let's schedule a call

Michiel Verstraten

If we’re honest… this is what most people’s workday looks like ☕😂

Michiel Verstraten

Another win! 🧡

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