LinkedIn really is a science.
Give me a call and we could probably write a viral post together in a few minutes.
But that’s not really the point.
The point is creating content that actually resonates with your target audience.
And that is a science too.
If you genuinely understand what is happening in your market, what your clients are struggling with, what they are talking about and what they care about, you already have a pretty good idea of what you should be writing about.
Then there’s neuromarketing.
People decide within a split second whether they’re interested in your post or not. We like to think we make those decisions consciously, but most of the time, we don’t.
Does the hook stop the scroll?
Does the visual stand out in the feed?
Do the first few seconds of your video make people want to keep watching?
Is the topic relevant enough to trigger an immediate reaction?
That’s what I love about content.
There are rules. There are methods. There are steps you can follow to significantly increase your chances of getting results.
But at the same time, part of it will always come down to emotion, feeling, timing and creativity.
That combination is what makes it so interesting.
Know your market. Know the methods. Understand the science.
And then start experimenting, creating and figuring out what actually works.
Because once you understand the fundamentals, you’re no longer just posting something and hoping it gets noticed.
And I have to say: simply understanding these steps and applying the science behind content is already helping many of the clients we coach get 2 to 3 times more views.
So yes, it’s possible.
You just need to know what you’re doing.
And then you need to start experimenting.
Thanks, Diederik, for the great conversation. I really enjoyed this one.
