A lot of people don’t understand LinkedIn at all.
They look, but they don’t actually see.
They see a post with 500 likes and think: nice.
They see someone getting clients through LinkedIn every week and think: luck.
They see content passing by, but have no idea why some posts work and others completely die.
That’s why Lotte de Man and I are organizing a special event on August 19:
🔥 Roast Your Post LIVE 🔥
And this is going to be insane.
Insane.
You’re going to look and actually see.
You can talk about it, but most of all, you’re going to really see it.
We’ll analyze, roast and improve real LinkedIn posts live.
Why does a post work?
Why does a post not work?
Where do you lose your reader’s attention?
And what makes someone stop scrolling and actually respond?
Lotte is, of course, one of the Netherlands’ best-known LinkedIn creators and everything she does revolves around neuromarketing.
And I can tell you: content creation is ultimately always about neuromarketing.
Because before someone responds, clicks or becomes a client, something happens in the brain first.
After this evening, you’ll look at LinkedIn differently.
Actually: you’ll see it.
Are you brave enough to have one of your posts roasted live? 👀
Sign up 👇
📅 August 19, 2026
🕓 4:00 PM – 8:00 PM
📍 Gustav Mahlerplein 28, Amsterdam
💸 Free
Watch the video here!
