Adriaan has 225,000 followers and more than 200 million views per year!
I interviewed him and asked him the straightforward question: Does it actually generate business?
His answer was short and clear: yes.
Adriaan and I connected on LinkedIn as two “influencers” who appreciate and respect each other’s work.
We had a call to exchange tips, tricks and experiences about growing on LinkedIn. And it was great fun!
So we decided to record a podcast together.
To share our knowledge and tackle some of the questions and assumptions surrounding LinkedIn.
Is posting multiple times a day too much? What can you actually do with millions of views and followers? Does it really generate business?
And I have to say, most of his answers were pretty convincing!
It does pay off. And apparently, posting frequently isn’t necessarily too much, as long as your audience enjoys and appreciates your content.
But what I really liked about our conversation is that it all comes back to my own principles:
Understand your market and stay consistent.
Whether you use giveaways, humour and memes, professional videos, beautiful carousels or share your personal journey like I do.
It can all work!
As long as you understand your market and stay consistent.
And everyone has their own style. That’s the beauty of it, right? We’re all unique!
So get inspired and listen to Adriaan’s story:
I certainly walked away inspired!
Thanks, Adriaan Dekker! I really enjoyed our conversation.
And I’m curious: do you think there’s such a thing as posting too much on LinkedIn?
