Helicopter stunt in the Arena

The power of visibility: from LinkedIn to landing in the Arena.

15 September 2025 -

"Branding and relationships are about visibility and consistency and sometimes a helicopter."

𝗟𝗶𝘃𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗔𝗿𝗲𝗻𝗔 ❌❌❌ AFC Ajax – PEC Zwolle.
The biggest marketing stunt we’ve ever pulled.

Our concept strategist Driek really went the extra mile this time. He hired our client Taylor Travel Management Group to fly me into the Arena by helicopter. Out of this world. And I don’t even have a pilot’s license! Honestly, totally irresponsible. But hey – no guts, no glory.

Branding and building relationships are ultimately about visibility and consistency. The integrated mix of online and offline is essential.

This past year, we’ve been on highway billboards. We’ve been featured in industry magazines. We’re visible on LinkedIn every day. And we meet partners and clients at face-to-face events. So a stunt in the Arena? I guess it was just a matter of time.

B2B success = branding + relationships.
Nothing’s too crazy, as long as we stay top of mind.

So while I’m here, I’m also dropping by our client and shirt sponsor: Team Rockstars IT.

Show me the magic in real life 🪄
Let's schedule a call
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Michiel Verstraten

What B2B really means on LinkedIn

Michiel Verstraten

Effective communication starts with knowing your audience

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