Your next customer might already be seeing your posts. But have you ever reached out to them?
Session 3 of the LinkedIn Content Challenge wasn’t about creating even better content. It was about what you do alongside posting: meeting new people and staying in touch.
Here’s an example from a LinkedIn campaign we ran:
We reached out to 250 people. Initially, that resulted in 25 replies and around 2 meetings. Not particularly impressive on paper.
But we didn’t stop there. We sent a friendly follow-up message to those who hadn’t responded yet. In the end, we got 75 replies and 27 meetings, including 4 serious opportunities.
Not by pitching harder. By following up.
That was also the key takeaway when we worked on participants’ messages live during the session. Less explaining who you are. Less sales talk. Just a short message that feels like the start of a conversation, with an invitation that’s easy to respond to.
For example: “Great to connect! I’d love to hear more about your story. How about getting to know each other sometime?”
And what if the answer is “maybe later”? That doesn’t mean the conversation is over. Make a note of when to reach out again. Then actually follow through. And keep it human.
Content helps people get to know you. Networking gives you the opportunity to get to know them. The two go hand in hand.
My takeaway from this session: take a look at your LinkedIn inbox today. Who did you have a great initial conversation with, only for things to go quiet afterwards? Send them a message. Not a sales pitch, just a way to pick up the conversation again.
What works better for you on LinkedIn: writing a new post or reconnecting with someone you’ve spoken to before?
