Sales is not pushing.
Not giving a demo.
Not presenting your products or services.
Sales is about connection.
People buy from people.
And ultimately, someone has to want to give you the deal.
So if you change one thing about your sales calls, let it be this:
This is the script for the ideal sales call 👇
1) Start with the other person (at least 15 minutes)
Show interest.
Ask questions.
And importantly: don’t take over the conversation.
Let someone talk about themselves for 15 minutes without you talking about yourself.
Why?
Because they feel heard.
And because you gather all the information you need.
Don’t immediately try to connect it to your business.
Just get to know them like you would at a birthday party.
Genuinely.
2) When you get the word: ask one more question
At some point, they will ask:
“What about you?”
Don’t jump into your story right away.
First ask:
“Is there anything I really need to know that we haven’t discussed yet?”
You know what’s powerful?
That’s where the most important information almost always comes out.
There’s always something.
Never forget this question.
3) Explain what you do in 5 minutes (from the WHY)
Only then you take the floor.
Maximum 5 minutes.
Not too personal (unless they were, then mirror it).
And explain your proposition from your WHY, not your WHAT.
So not:
“We deliver X and Y.”
But:
“We believe that… and that’s why we help organizations with…”
Show that you listened.
Give advice.
Tailor your story to their needs.
Don’t just run through your packages.
4) Closing = a concrete next step
Sometimes people won’t ask about pricing or conditions.
That’s not a signal to talk more.
That’s a signal you haven’t connected enough yet.
So: ask more questions.
And always close with something concrete:
“Shall I send you some information and schedule a follow-up call?”
Sales is not a pitching contest.
Sales is about building trust.
And trust is not won by convincing.
But by giving genuine advice.
🎥 Sluipschutters, watch the full video here!
