You are the blogger of your own page.
That’s how you should see LinkedIn.
LinkedIn is not a sales channel. It is a networking platform full of thought leaders. And that requires a different mindset.
I still see it too often: proposition-push posts.
“I offer this.”
“This is my service.”
“Contact me.”
I get it. Everyone wants to show what they have to offer.
But that’s not how you build a business on LinkedIn.
You’re not a billboard on the highway trying to grab attention. You are an expert. And experts build trust.
You don’t do that by constantly pushing what you sell.
You do it by showing what you know.
What your vision is.
How you look at problems.
What trends you see in your market.
Everyone on LinkedIn is essentially the columnist of their own page.
If you consistently share value, insights and inspiration, you naturally become the go-to person in your niche.
But that takes time.
You can’t post once or twice about your offer and expect people to line up. Trust is built over months, years.
That’s why it’s also important to continuously expand your network with relevant prospects. The more relevant people in your network, the greater your visibility within your target audience and the stronger your position in the market.
I really enjoyed sharing this during the radio broadcast of New Business Radio and Marketing Report Netherlands & Belgium.
Thanks to everyone who joined.
Watch the full video here!
