"Due to the success we are now having with LinkedIn in our B2B activities, we have achieved significant results in business."
Morres Wonen Hulst B.V., led by CEO & Co-owner Walter van de Griendt, is the largest Dutch store in the furniture industry. Founded in Hulst in 1909 as a small furniture workshop, Morres has grown over 115 years to become the largest specialty store for Living & Sleeping. During a conversation with YouLynq.me founder Michiel, Walter realized that he wasn’t utilizing LinkedIn and thus missing out on business opportunities. Michiel pointed out that LinkedIn is highly suitable for building business relationships in the B2B space. Walter recognized the potential and wanted to leverage LinkedIn to expand his network with prospects and generate more collaborations for Morres Wonen in various markets.
Our collaboration began with a thorough onboarding process where we gained insights into Morres Wonen’s objectives, tone of voice, and target audiences. Walter prefers to be hands-on and maintain his authenticity, so he opted for the starter package, where he is responsible for handling incoming LinkedIn messages. The key steps in our approach were:
Since the beginning of the collaboration with Morres Wonen, the results have been excellent:
“What I am grateful to YouLynq.me for is that I have learned so much from people who are one or two generations younger than me about the new way of communicating. Due to the success we are now having with LinkedIn in our B2B activities, we have become even more successful in recruiting good people than we used to be via traditional job sites.”
Walter Van De Griendt, CEO & Co-owner @ Morres Wonen Hulst B.V.