80% of our new business doesn’t come from cold outreach.
It comes from conversations.
That surprises a lot of people.
Everyone is looking for the perfect opening message, the secret AI prompt or the latest growth hack.
But that’s not where deals are won.
The real magic starts when someone replies.
Many companies spend months chasing new leads while their inbox is already full of people who showed interest weeks or even months ago.
Someone liked your post.
Someone commented.
Someone accepted your connection request.
Someone asked a question.
Someone said, “Let’s speak after the summer.”
Those aren’t dead leads.
They’re opportunities waiting for the right follow-up.
That’s exactly why we believe LinkedIn isn’t a sales platform.
It’s a networking platform.
Build relationships.
Stay visible.
Follow up consistently.
Have real conversations.
Sales is simply the natural outcome of trust.
Stop obsessing over getting more leads.
Start taking better care of the conversations you already have.
Big thanks to Botcasters and Doron Themans for having me on the podcast.
I really enjoyed the conversation and the opportunity to share our vision on LinkedIn, networking and B2B growth.
Where does most of your new business come from?
