That’s When You Know You’re in Lapland. 🦌

A reindeer jumping in front of the bus, six nights in the wilderness and a bus full of entrepreneurs ready to leave the daily grind behind.

14 September 2026 - Last updated: 15 September 2026 -

Away from the schedules. Into the wild.

I thought: let’s put Olivier and Jeff in the spotlight for a moment.

And right at that exact moment, a reindeer jumps straight in front of the bus. 🦌

That’s when you know you’re in Lapland.

What an incredible place this is.

Rivers.
Forests.
Lakes.
Reindeer.

And, of course, bears.

Finland, the land of thousands of lakes.

The chances of actually seeing a bear are smaller than our chances of seeing the Northern Lights.

But still…

We’re going to be sleeping in the wilderness for six nights.

So I’m guessing it’s not really a question of if a curious bear comes sniffing around our tent, but when. 😅

It’s amazing to see everyone on this bus — all entrepreneurs — getting more and more excited to finally start hiking.

Away from the schedules.
Away from the meetings.
Away from the laptops.

Into the wild.

Just another 2.5 hours on the bus to Ruka, all the way in the northeast of Finland, in Lapland.

And then the real adventure can begin.

Stay tuned.

Outspire – Creativity Hikes 🔥

Show me the magic in real life 🪄

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