LinkedIn InMails are a powerful tool for connecting outside your network. But the platform’s limitations can be frustrating, especially when you’re trying to make an impact with targeted messages. Fortunately, there are smart strategies to get more out of your InMails and create virtually unlimited connections.
Understand the InMail system
With a premium LinkedIn account, you receive a set amount of InMail credits each month. You use these credits to send messages to people outside your network. If your message gets a response, you get the credit back. This makes it important to send relevant and well-personalized messages.
Tip: Use your credits strategically and target people who are likely to respond. The better your messages, the more credits you keep!
Strategies for sending unlimited InMails
1. Create relevant and personalized messages
Impersonal, generic messages are often ignored. Research your recipient: look at their profile, recent activity, or shared connections. Use these insights to craft a message that resonates with their interests.
Example: “Hi [Name], I saw your post about [topic]. Interesting to see how you [their approach]. This resonates with my experience with [your expertise]. I’d love to hear how you tackled this!”
2. Target active LinkedIn users
The more active someone is on LinkedIn, the more likely they are to respond. You can see this by looking at recent posts, comments, or updates.
Tip: Use LinkedIn Sales Navigator to filter users by activity and industry.
3. Start a meaningful conversation
Don’t start your InMail with an offer or request right away. Offer value first, like a relevant article or insight. This lowers the barrier to response and increases the chance that you’ll get your credit back.
4. Combine InMails with connection requests
First, send a connection request with a short personal message. Once the connection is accepted, you can send messages right away without using InMail credits.
Example: “Hi [Name], great to see your work in [industry]. I’d love to add you to my network!”
Boost your chances with smart tools
LinkedIn Sales Navigator offers advanced search filters and insight into prospects. Combine this with CRM integrations to organize your follow-up and work more efficiently.
In addition, you can use engagement pods or external tools to increase your reach. Make sure that you always remain authentic in your interactions.
Targets and KPIs
A strategic approach to InMails delivers measurable benefits:
- Higher response rate: Personalized messages increase the chance of a response.
- More efficient use of credits: By focusing on active users and combining connection requests.
- More connections: Smart follow-up ensures a growing network and valuable relationships.
How do you get more out of your LinkedIn InMails? If you have any questions, please contact us!
