LinkedIn is a powerful platform for building relationships, sharing knowledge, and driving business growth. We often focus on our own visibility, but a smart strategy is to put your leads in the spotlight. By supporting their content and increasing their reach, you not only strengthen your bond with them, but also your own position as a valuable partner.
How to make your leads popular?
Here’s how to make your leads popular and build lasting business relationships at the same time.
1. Actively like and comment on their content
The easiest way to support your leads is to like and comment on their content. It may seem like a small gesture, but the effect can be huge. Every like or comment increases the visibility of their posts, allowing them to reach a wider audience.
How to do this well? Make sure your comments are valuable. Avoid standard comments like “Good job!” and go for substantive comments that show you care.
Example:
“Interesting take on [topic], [name]. This ties in with a trend I also see in [industry]. How do you think this will develop further?”
By posting a substantive response, you show that you value their work and you stimulate interaction.
2. Share their content with your network
Do you want to go one step further? Then share your leads’ posts with your own network. This helps them to increase their reach and shows that you value their expertise.
How does this work? Always add a personal note to the shared message.
For example: “These insights from [name] are really a must-read for everyone in [industry]. Very valuable to include in your strategy!”
These types of actions not only strengthen your relationship with your lead, but also position you as someone who shares valuable knowledge.
3. Collaborate on content
Collaborating on content is a powerful way to put both your lead and yourself in the spotlight. This can take various forms, such as a joint article, a webinar or a LinkedIn Live session.
Why collaborate? It showcases your expertise to a wider audience and strengthens the collaboration between you.
Example: Suggest writing a joint post where you both share insights on a relevant topic. Or host a Q&A where you both answer questions from your network.
These types of collaborations create a strong connection and provide value to both of your networks.
4. Feature your leads in your own posts
Another effective way to make your leads popular is to feature them in your own content. This can be in the form of a tag, a compliment, or even a case study highlighting their work.
Example:
“During a conversation with [name/company], we came across this interesting question: [question]. Here’s my take on the topic: [answer].”
Tagging your leads not only increases their visibility, but also encourages interaction within your network.
5. Why does this work so well?
Making your leads popular has two major benefits:
- Visibility for them: You help your leads reach a wider audience and increase their influence.
- Relationship strengthening: By investing in their success, you build trust and a stronger bond.
In addition, you position yourself as someone who not only adds value, but also helps others move forward.
Grow by working together
Making your leads popular is not only good for them, but also for you. By liking, sharing and mentioning their content, you show that you invest in relationships and collaboration. This not only increases their visibility, but also your position as a valuable partner.
Targets and KPIs:
- More interaction: Greater visibility and engagement for your leads and yourself.
- Stronger relationships: Trust and collaboration with potential customers.
- Network growth: New connections thanks to shared interactions.
Start this strategy today and watch your network grow by helping others flourish. Do you have any questions or need help with this? Then please contact us! 🚀
