How we achieved 300% profit growth with 15 fewer employees

From growth to efficiency: how we increased revenue and reduced costs with AI

26 March 2025 -

“With AI and the right tools, we achieved more with fewer people.”

I bought a new house, and the bank couldn’t believe it was possible: We achieved 20% more revenue and 300% profit growth with 15 fewer employees!

In 2023, we were a team of 35. We had grown rapidly over the past three years, and it seemed like it would never stop. But as we hired more people, the revenue increase wasn’t as big as we expected. Profits started to decline, and within just a few months, we weren’t making any profit at all. Something had to change.

The solution? Optimize and reorganize. We immediately started conversations with everyone in the company to figure out where the bottleneck was. It turned out that the problem was us—we weren’t organized efficiently anymore, and it was holding us back.

Then came AI! Now, we do about 30% of our work with AI (and maybe even more). And that’s not all—40% of our revenue now comes directly from AI. Here’s how we made this business growth possible with fewer people:

  • AI for prospecting: We use the latest AI tools to map out our prospect lists. Good lists are the foundation of everything. Tools like Clay are key for us.
  • AI for content creation: We craft personal, authentic content using AI, ensuring everything is in the right tone of voice. We started with custom ChatGPTs, and now we’re much further along.
  • Our own AI tool: We developed our own AI tool for prospect outreach and follow-up. We’ve been working on this for 4.5 years, and it’s now working wonders—it saves us at least 80% of the time, and the effectiveness is better than ever.

Last but not least: we keep pushing forward, always staying sharp on new developments, our challenges, and the ultimate goal ahead. Entrepreneurship is about stoically pushing through and spotting opportunities.

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