“I never respond to those annoying LinkedIn messages, but I replied to yours.” That’s the secret.
We all know them—those long, impersonal sales messages cluttering our inbox. Nobody wants them. LinkedIn is about real connections, not spam. If you want people to engage, you need to approach it differently.
Over the past six years, I’ve refined a strategy that actually works. Here are my key takeaways:
✅ Keep it short and to the point. No one has time for long templates. Short, personal chats feel much more natural.
✅ Leave out the sales pitch. Prospects don’t want to be sold to right away. Avoid any mention of your business.
✅ Focus on networking first. It’s about two people connecting—your prospect and you.
✅ Make it conversational. No unnecessary line breaks, formal greetings, or rigid structures. Keep it smooth and authentic.
✅ Offer value. What’s in it for them? Share knowledge and focus on mutual learning.
✅ Follow up! The downside of personal conversations? They take effort. Track your chats, remind people, and keep the conversation alive.
The result?
👉 Your conversion rate jumps from 1% to 50%!
👉 You have dozens of valuable conversations every week.
👉 You book 5+ meetings per week and build a strong network of future clients.
LinkedIn works—if you do it right. How do you approach your connections? 🚀
