It’s January 3! Time to roll up your sleeves and start the new year full of energy. January is a fantastic month to get started with your network. How? By using the power of retargeting. A simple New Year’s greeting can open doors to valuable conversations and new opportunities.
Why is January so powerful? It offers you the opportunity to make informal contact and put yourself back in the picture. Think of a short message with a personal touch. And let’s be honest: who doesn’t love a positive New Year’s greeting?
The power of long-term relationships
Over the past six years, we at YouLynq.me have developed a method that we call the YouLynq.me Methodology. It’s all about building your network and keeping relationships warm. And believe me, it works.
The proof is in the numbers: 80% of your new customers come from conversations that have been going on for more than three months. Sometimes that’s three months, but it can also be six, twelve or even longer. What does this mean for you? It’s essential to keep your network warm, to contact them regularly and always stay top of mind.
Step-by-step to success
Keeping your network warm isn’t rocket science, but it does require consistency and a good plan. Here’s how to do it:
1. Your CRM is key
A well-maintained CRM system is crucial. This is where you keep track of who you’ve been in touch with, what you’ve talked about, and when you need to get back in touch. At YouLynq.me, we have developed a tool that links your LinkedIn to your CRM. This allows you to easily schedule follow-ups and not lose sight of anything.
If you talk to 10 or 20 people every day, 90% of them will say they want to get in touch later. It is your job to keep track of this and follow up. Because these conversations will soon form the basis of 80% of your new customers.
2. Creative retargeting
Not everyone responds to your first message. Some prospects, often the most interesting ones, need more attention. This is where retargeting comes in. We have defined three effective forms:
- 📆 Events: Invite prospects to interesting events, such as your own seminar or a public meeting.
- 🧠 Share knowledge: Send white papers, analyses or other valuable content. This positions you as an expert.
- ☀️ Seasonal updates: Use special moments, such as New Year, to make contact.
Get Started
New Year’s Greetings. In January, the most effective form of retargeting is a New Year’s greeting. It’s accessible, personal, and almost everyone appreciates it. Select a few hundred prospects today who have been silent lately and send them a message like
“Happy New Year! 🥳 Call me next week?”
Keep it short, quick, and most importantly, personal. The simpler, the better.
What’s the payoff?
You might be wondering: does this really work? Absolutely. By maintaining consistent contact and putting yourself out there, you build trust. Even if someone doesn’t respond now, your name will stay on their minds. And when they’re ready to buy, you know for sure that they’ll think of you.
Success in 2025 starts today!
January is the time to tackle your network and create new opportunities. So grab your CRM, select your prospects and send those New Year’s greetings. And remember: consistency is the key to success.
Want to know how to successfully set up the rest of the year with our YouLynq.me Methodology? Get in touch with us and start 2025 with a bang!
Let’s go, 2025 is waiting for you! 🥂
