LinkedIn’s algorithm is always looking for valuable content, and short videos fit that bill perfectly. When I shared my first short video a while ago, I had no idea what to expect. Within a few hours, the responses started pouring in. What started as an experiment quickly became a permanent part of my strategy.
Short videos grab attention right away, especially if you use a strong opening line. People are often on the go or quickly scanning through their feed, which is exactly why 30 to 60 second videos work so well. They are to the point and easy to consume.
The impact of short videos
Short videos provide an accelerated content experience. People like to scroll quickly and watch short clips. However, one thing remains important: the content must be valuable. LinkedIn users expect professional, informative content that helps them move forward. Although the threshold for recording a video is lower, it is still important to get your message across clearly. Be careful not to make your informal tone too Facebook-like. LinkedIn remains a business platform.
Why do short videos work?
There are a number of reasons why short videos are so incredibly popular, even for a formal channel like LinkedIn.
- Quick reward
Our attention spans are getting shorter. A short video quickly provides value, whether it is entertainment, a tip or an emotional moment. This keeps the viewer engaged. - Low threshold
Short videos feel accessible. They take little time to watch, which makes it more likely that people will stick around. Even a few seconds can be enough to make an impact. - Mobile-first generation
We consume most of our content on our phones. Short videos fit perfectly with this behavior. They load quickly, are easy to share, and can be viewed anywhere. - Storytelling in a nutshell
With short videos, the art of summarizing becomes more important than ever. A good short video tells a story in a few seconds, which makes the viewer curious for more.
Four tips to win with short videos
The introduction of short videos on LinkedIn has completely changed the algorithm. Where photos and sliders once had equal opportunities, videos now dominate the platform. The trend, started by TikTok, has had a major impact on how content is consumed. It is more informal, more personal, but still businesslike. How do you respond to this without losing your business message?
- Focus on your audience:
Understand the questions and challenges of your audience. Content should match their needs, not just what you like to make. - Build a good story:
Strong content starts with a good structure. Start with a catchy intro, work towards the core and end with a clear call-to-action. - Keep it short:
Short videos score better. A 15-second video is often watched in its entirety, while longer videos quickly drop out. Analyse what works and keep optimising. - Know your audience:
Not everything has to go viral. Define your target audience and adapt your content accordingly. A niche can be valuable if you stay specific.
Using short videos is a powerful way to get your message across. But how do you measure if it works? Look at statistics such as views, reactions and shares. Combine this with clear goals: do you want more leads, brand awareness or interaction?
Do you want to know how to implement videos in your LinkedIn strategy? Then contact us now!
