Last week my latest article appeared on Frankwatching, and honestly? I am super proud of it! It was always a dream to share my vision there, and now it is finally here. This article is about the trends I see for LinkedIn marketing in 2025. The great thing about LinkedIn? The platform continues to develop, and there are so many opportunities to put yourself, your company or brand on the map.
The core of my article
In my contribution I share the broad outlines of where LinkedIn is heading this year. More than ever, it is all about personal connections. Companies are discovering that the face behind a brand is often more powerful than a generic company update. Personal profiles of employees and management teams are used strategically to reach a wider audience.
In addition, I discuss the enormous growth of video content. Videos appear to be the format of 2025, because they attract and retain attention. I discuss how short, relevant videos increase your reach and strengthen your thought leadership.
Why it’s important
LinkedIn has long since ceased to be just a platform for job seekers and recruiters. It has become the place where you as a professional can tell your story, share knowledge and make valuable connections. In my article I explain how to do this effectively, without having to be an “influencer”.
A striking trend that I mention is the difference in impact between personal and company content. Where people often scroll through general updates, personal stories stick. I give tips on how to present those stories powerfully and what that can mean for your visibility.
What can you expect?
Are you curious about the best approach for LinkedIn marketing? In my article you can read about:
The benefits of video and why you really should try it
Video has become indispensable. It is the means to quickly and effectively grab attention. Did you know that people remember 95% of a message when they see it via video, while with text this is only 10%? Isn’t that bizarre? In my article I explain how you can really make a difference with short and powerful videos. Think of a personal message, a look behind the scenes or inspiring customer stories. Video works because it immediately conveys your personality and energy.
How to optimally use the power of personal profiles
A good company page is useful, but the real work happens via personal profiles. People want to connect with people, not with a logo. That is why it is becoming increasingly important to tell your own story or use your team as ambassadors. The best part? You don’t have to be an influencer to make an impact. Simply by showing who you are and what you do, you quickly build trust and visibility. In my article I share how companies cleverly respond to this and why it works.
The importance of continuity and consistency in your content strategy
Just posting a few times and hoping for the best? That doesn’t work anymore. LinkedIn is all about continuity. By regularly sharing valuable content, you stay top of mind with your network. It doesn’t have to be complicated: a combination of video, short updates and personal stories can be enough to boost your strategy.
The article is not a dry list of facts, but a practical guide full of inspiration and insights.
Do you have questions about how you can improve your LinkedIn strategy or do you want to brainstorm about video and personal content? Then contact us, we are happy to think along with you!
