Nerium: Successful lead generation

We’ve planned 20 business meetings, resulting in 9 potential clients.

500 new connections
20 business meetings
9 potential clients
A smiling man with white hair and glasses is wearing a dark blazer over a light blue shirt. He has a short beard and is standing against a gray background. "I am very happy with the collaboration and I can recommend them to any company"

Objective

Nerium was founded by Bob Hilgersom, Jos Clephas and Tom Sturme. Nerium is a cybersecurity company specialized in monitoring, detecting, and responding to digital attacks. They aim to build new client relationships by creating brand awareness and talking to key decision-makers of SME companies and corporates in the cybersecurity industry.

Approach

Our cooperation began with an in-depth onboarding process of 5 steps and 3 strategic meetings, where we gathered insights into the company’s objectives, preferences, and target demographics. Monthly reviews and direct communication channels were established for continuous improvement and A/B testing. Our personalized outreach targets C-level cybersecurity decision-makers, ensuring personalized and relevant meetings for Nerium. On top of that, we created video content for 6 months to kickstart the brand awareness, be the expert in their field and stay top of mind with their new network. This structured and personalized approach has proven to be a cornerstone of our successful collaboration.

Results

In just 3 months, our collaboration with Nerium has resulted in great outcomes. We’ve grown Bob’s LinkedIn network with over 500 relevant new connections, and we’ve planned 20 business meetings, resulting in 9 potential clients. We have created 10 knowledge-sharing videos to post on LinkedIn to grow their brand recognition and expert status. The 11th video was a reference for us that Bob insisted recording. Thank you very much, Bob!

“To grow my business I work with YouLynq.me and we create content together and find relevant new connections on LinkedIn. I am very happy with the collaboration and I can recommend them to any company”

Bob Hilgersom – Co-founder @ Nerium
Show me the magic in real life 🪄

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