Marktplaats: LinkedIn Masterclass

To share messages more efficiently, make valuable connections and further expand our network.

20 new LinkedIn-experts
Advances in content creation and algorithm understanding
Effective use of AI tools
A group of people pose for a photo in front of a sign reading "Marktplaats 2dehands." They are inside a building with an industrial ceiling, smiling, and giving thumbs up, conveying a sense of camaraderie and team spirit. “A big thank you to Melvin Ester for organizing and Michiel for the valuable session!”

Objective

The LinkedIn Masterclass at Marktplaats took place to introduce the Automotive Sales Team in depth to LinkedIn and specific themes such as content creation, algorithms and AI (do’s & don’ts), relationship management and filtering. By increasing the knowledge and skills in these areas, Marktplaats wanted to better position the team to implement effective sales strategies, allowing them to expand their network, generate leads and build sustainable customer relationships.

Approach

Michiel Verstraten provided a personalized and interactive LinkedIn Masterclass on January 8, 2025 at the Marktplaats office. This consisted of the following elements:

  • Personalized presentation: Michiel provided unique insights that were specifically tailored to the needs and objectives of the Automotive Sales Team.
  • Theoretical insights: In-depth explanation of the operation of algorithms, effective content creation and the correct application of AI within LinkedIn.
  • Practical applications: Hands-on exercises and examples that helped the team put theory into practice immediately.
  • Relationship Management and Filtering: Strategies for building authentic connections and efficiently filtering relevant leads.
  • Interaction and Feedback: Space for questions, discussions and sharing experiences to enrich and personalize the learning experience.

This structured and customized approach ensured that the team not only gained knowledge, but could also apply it directly in their daily work.

Results

  • Development of LinkedIn Experts: Twenty new LinkedIn experts in the making within the Automotive Sales Team.
  • Improved Skills: The team has made significant progress in content creation, understanding algorithms and using AI tools effectively.
  • Positive Feedback: The session was very well received, as evidenced by the enthusiastic responses from the participants.

“A big thank you to Melvin Ester for organizing and Michiel for the valuable session!”

Marktplaats

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