If you see me running in the photo, you might think: “Why?” Well, just like I’m speeding here, it seems like we’re all running like crazy for some extra reach on LinkedIn! But why does it sometimes feel like we’re constantly lagging behind?
We all think it’s because of the changing algorithm. But that’s not true!
It’s all about telling stories. Storytelling is what’s missing. We’re far too eager to push our propositions and share success.
Unfortunately, I see more and more AI-generated content. It’s a real shame. Even marketers are using ChatGPT a lot to create posts for company pages. It’s such a shame!
The use of AI to create content has increased by hundreds of percent in recent months!
This makes no sense, it’s a mass of soulless content flooding our feeds. The result? You can guess it, less reach for everyone!
So, what should you do instead?
Stop chasing quick results. Networking and branding are a marathon, not a sprint. Make sure you follow up and build long-term relationships. As I often say, you need to appear between 7 and 21 times before people start considering you and your company. You achieve that by making genuine connections and telling stories, not by letting a bot do everything.
80% of your new business comes from your existing network, from warm relationships you’ve carefully built. So, keep faith in your approach, stay consistent, and make sure you follow up. It may take some time, but the long-term return is much greater than those quick, fleeting interactions.
It’s simple: do you want real reach? Give people something genuine to react to. Use AI as a tool, but never forget that authenticity is your strength.
What’s your next step?
Less AI and more storytelling!
What’s your experience? I’m very curious!
