It’s the tone that makes the music 🎶
I recently received a comment under one of my posts:
“To be honest, I’m getting more and more fed up with LinkedIn chats because of posts like this, asking you to comment with a keyword to receive something. 9 out of 10 times you get nothing, and it turns out it was just for the person’s exposure.”
And honestly?
I totally get that.
There are a lot of annoying lead gen posts out there.
You know, those posts that promise “something valuable”
but turn out to be a sneaky way to get more reach.
So I replied:
“Thanks! Totally agree, there are lots of annoying lead gen posts.
I always try to provide direct value.
And coincidentally, this time I’m not sending just a little tool or short whitepaper,
but our complete video academy.”
Because yes, it can be different.
Like with every type of marketing email, cold calling, messages, posts
it’s often the cowboys who ruin the sentiment.
But anything that works, will attract cowboys.
Makes sense, really.
We’re actually trying to do things differently.
A bit like the good guys among the cowboys 😉
And that comes down to two things:
1️⃣ Genuine, sincere interest.
Not after quick leads or sales, but real connection.
2️⃣ The tone of voice.
Because if your emails, messages, or posts are actually enjoyable or even your cold calls
that really does make a difference.
C’est le ton qui fait la musique.
The tone makes the music.
And on LinkedIn, it’s no different.
Oh, and for those who say lead gen posts are inherently bad…
They can be useful:
👉 You increase your reach, so more people see your value.
👉 And you send that value to people who are genuinely interested.
So yes, it can be shallow but it can also be fun, human, and truly valuable.
