This is what you get when you put 2 agencies with 2 million in revenue and a CEO of various SMEs together.
Robert van Geenhuizen, Judith Bilsen and I had a lot of contact via LinkedIn, video calls and sessions. But the real results only came when we sat down together to brainstorm about B2B marketing and sales. What gurus! I really had to stay focused to absorb everything properly.
What makes a B2B marketing plan successful?
🔵 Growth strategy in 2 hours: Instant clarity about the direction and focus.
🔵 Smart and scalable marketing: Increase your marketing effectiveness and scalability.
🔵 Focus on the essence: Focus on the actual needs of your target audience.
🔵 Immediately usable tools: No theoretical stuff, but practical, applicable knowledge.
🔵 Shareable insights: Ensure the entire team can contribute to the implementation.
Why is this important? Many companies get stuck in the standard approach:
• Whitepapers, LinkedIn posts, ads.
• An optimized website, but little strategy beyond that.
• They think this is enough, but they miss the essence of effective marketing.
The solution?
• Understand your business thoroughly.
• Know what really works for you and your target audience.
• Focus on proven, scalable approaches.
Examples of long-term success:
🔵 Start a podcast: Build a loyal community with valuable content.
🔵 LinkedIn Live sessions: Strengthen your relationships and build a loyal customer base.
🔵 Build a sustainable customer pipeline: Don’t just focus on short-term leads, but on long-term relationships.
In short. No marketing fairy tales, no quick wins, no quick fixes. Serious, lasting growth acceleration. Building a flywheel for growth by using the timeless principles that always work.
It’s not about quick sales, but about building relationships that truly last, for example. Technology accelerates how well you can do this, but the principle always works.
