Did you know LinkedIn has a hard limit on the number of connections? The maximum is 30,000.
I am currently close to 34,000 myself. How that is possible? Honestly, I am not sure. The limit was probably created to keep the platform manageable, but I cannot really see the logic.
Here is what I do like about it: once you go above that limit, every new person becomes a follower. Not just another entry in your LinkedIn Rolodex, but someone who consciously chooses to follow you and engage with your content.
And no, I do not know everyone personally. But hopefully they know me. Because that is the whole point of building a personal brand: being visible in your field so your network sees you as the expert to turn to.
Back in the day, LinkedIn was more of a digital Rolodex. You knew everyone you added and they knew you. Today it feels much more like an online networking event. You meet new people, learn from each other and stay on the radar. And I am sure I will meet many of my connections offline in the future.
Why does LinkedIn not raise the limit? Maybe to prevent spam, maybe to preserve a sense of personal connection. But in a world where networking is everything, 30,000 feels a little tight.
Targets and KPIs! Even kids today are brainwashed by them. Is it driving us mad, or could it actually be a good thing?
How is your team handling it?
So what about you? Are you on team “the more the better” or team “old-school Rolodex”?
