The 20-second rule for videos on LinkedIn, because the shorter, the… 👇
⏱️20… | …better! ⏱️19… | 20 seconds! You read that right.
⏱️18… | That’s the maximum time we’ll take in 2025 to watch a video before we scroll on.
⏱️17… | For videos of 1 minute or longer, we already drop off after an average of just 11 seconds! We’ve researched this.
⏱️16… | So, we decide in a flash whether something is worth our attention. ⏱️15… | But how do you apply this to your LinkedIn video content? Here are 4 tips to get you started:
⏱️14… | 1️⃣ Think carefully about your first sentence. Grab attention within the first 3 seconds with a provocative question, a strong statement, or a visual hook. ⏱️13… | 2️⃣ Get to the point. Skip long intros or logo animations and jump straight to the point you want to make. ⏱️12… | 3️⃣ Determine your CTA. What do you want the viewer to do? Like? Read? Buy? Keep it simple and concrete. ⏱️11… | 4️⃣ Create a bridge between the video and your blog. Your video supports your blog. Your video triggers, your blog convinces. Use them both smartly in combination.
⏱️10… | ⌚👀 And we still have time left, so here are some more must-know facts:
⏱️9… | 🧠 85% of videos on LinkedIn are watched without sound. Subtitling is not a luxury, but a must. ⏱️8… | 🧠 LinkedIn counts a “view” after just 3 seconds. So if you can hold people’s attention for 3 seconds, you’ll score on reach, even if they don’t click. But: the dwell time is the most important thing for your views. ⏱️7… | 🧠 Vertical videos (4:5 ratio) perform up to 35% better. Because they take up more screen space on mobile, where 80% of your audience is. Current update: Due to the new format on LinkedIn, your blog will be better read with horizontal posts. ⏱️6… | 🧠 Videos with a person in them get up to 2x more engagement. The first second is especially important. So show yourself right away, literally 😉 ⏱️5… | 🧠 Use tools like CapCut or Veedio. They help you automatically trim and subtitle your videos, which will save you a lot of time.
⏱️4… | Well, with these tips and tricks, you’re all set! ⏱️3… | Would you like to receive one of our examples of how to quickly and efficiently record these videos?
⏱️2… | Then just reply with “LET’S GO” and we’ll send it to you!
⏱️1… | Done! Within the time limit! And you? Did you read all the way to here? Or was this post too long?
