Are you already an influencer in your niche?
Last week, I received six requests to do influencer posts for different brands.
I closed one deal immediately. It goes live tomorrow!
And I’m not the only one several of my clients told me they were approached too.
Fun, of course, but be careful: scammers are active as well. Be critical about who you collaborate with! But anyway, back to the point.
What’s going on in the market? Why this sudden spike in interest for influencers?
The answer is simple:
👉 People do business with people.
👉 Personal brands sell 10x better than any marketing campaign.
LinkedIn is only becoming more important.
Monica Geuze even said it last year when I spoke with her:
“I am my personal brand that’s why my brand is growing faster.”
And that applies to your B2B business too.
Last week, a client thanked us:
After two years of consistent building, posting, and networking, opportunities are suddenly coming from all directions.
Everyone knows you, everyone trusts you, but that only comes after years of consistency.
This week I also spoke with a client we’ve supported for four years.
The first year was tough full of optimizations, doubts, and impatience.
Now?
We have lunch, catch up, and the business is running like a machine.
All thanks to the network we’ve built together.
In a time where AI is evolving at lightning speed, authenticity and real connections are becoming even more valuable.
You can automate everything except trust.
And never assume “everyone already knows you.”
Even I still network daily, build relationships, and meet new people all the time.
So:
💡 Build your personal brand.
💡 Start today.
💡 And never stop.
Only then will you become a leader in your business.
