During a run last week, not only did my calf ache, but a thought also occurred to me: why don’t we share our successes more often? Running always helps me to organize my thoughts, and that morning I thought about how often I see LinkedIn messages where people achieve something but hardly dare to celebrate it. “I don’t want to come across as arrogant,” is something I often hear. But then I thought: why not? It’s not about what you share, but how you do it.
5 tips for telling your success story.
In 2025, LinkedIn will be the perfect place to make your achievements visible, but in a way that inspires and adds value to your network.
1. Share your successes as a story
People love stories. Instead of simply mentioning a result, take your network along in the process. What was the challenge? What steps did you take? And what did you learn? This makes your achievement not only inspiring, but also recognizable to others. Of course, I understand that you don’t want to come across as arrogant, but try to look at it differently. Every experience is unique, and every challenge you’ve faced can be a valuable learning experience for someone else.
Example:
“In 2025, I started a project to improve our customer service. It was a challenge to choose the right technology, but in the end, we reduced wait time by 30%. Here are the lessons I’d like to share…”
By telling this story, you’re taking others along in your experience. They might recognize the same challenges and can learn from your approach.
What makes your story valuable?
- Honesty – Also share the obstacles you’ve encountered. This makes your story authentic.
- Lessons – What can others learn from this? Provide practical insights.
- Inspiration – Show how challenges can be turned into successes.
2. Use visual content
Videos, infographics, or before-and-after visuals make your achievements tangible. In 2025, visual updates on LinkedIn will have become an important element to stand out. People scroll faster, and a picture still says more than a thousand words.
Text alone is not always enough to get your message across. Visual content makes it:
- More attractive – People are more likely to stop scrolling when they see a strong image or a compelling video.
- Clearer – Infographics or before-and-after visuals help to simplify complex information.
- More recognizable – Videos in which you explain something or share an experience create a personal connection.
How do you use visual content effectively?
- Create a short video in which you share an experience or insight. This can be a quick update or a mini-case study.
- Use before-and-after visuals to show a change or improvement. This works well for process optimization or results.
- Share an infographic if you want to summarize data or insights in a visually appealing way.
3. Ask for feedback
Involve your network in your success. Ask for opinions or insights. This invites interaction and creates valuable connections. It also shows that you’re open to growth.
Example:
“This campaign generated 20% more leads than expected! What are your top tips for expanding this?”
People connect with stories, not dry facts. So the next time you want to share a success, tell it as a story.
Why Asking for Feedback Works
When you invite others to share their opinions or insights, something interesting happens:
- You demonstrate openness and a willingness to learn.
- You invite others to think along, which often leads to new ideas.
- You increase engagement within your network, which increases your reach and influence.
Let’s say you just completed a successful marketing campaign. Instead of just reporting that it generated 20% more leads, you can close with a question like:
“This campaign was a success! We generated 20% more leads than expected. What are your top tips for expanding this?”
This invites people to respond, share their expertise, and creates a valuable discussion.
How to ask a good feedback question
- Make it specific – Ask for specific insights, not just general opinions.
- Keep it positive – Focus on growth and improvement, not on what went wrong.
- Encourage interaction – Show that you are genuinely interested in the answers.
Dare to ask!
Feedback is not criticism, but an opportunity to grow. By involving your network, you not only improve your own work, but you also build stronger relationships.
4. Let others speak for you
You can tell people how good you are at your job, but let’s be honest: it’s much more powerful when others do it. In 2025, recommendations and testimonials will be more important than ever. Whether it’s a satisfied customer, colleague, or partner—their words add credibility and trust to your performance.
Why testimonials work
People trust other people more than they trust a company or brand. An authentic recommendation shows:
- Credibility – Others confirm your expertise.
- Social proof – People like to follow the lead of others.
- Authenticity – An honest experience speaks louder than a sales pitch.
Think of a project you’re proud of. Instead of just saying, “We’ve improved our customer satisfaction by 25%,” let a customer do the talking:
“Thanks to [your name] and his team, our customer service has become much more efficient. We now have 25% fewer complaints and our customers really appreciate the faster service!”
This makes your success sound much stronger.
How to ask for a testimonial
- Make it easy – Ask a few targeted questions or give an example.
- Choose the right people – Ask customers or colleagues who are really enthusiastic.
- Use it wisely – Share recommendations on your website, LinkedIn or presentations.
Build credibility together
Recommendations and testimonials not only help you grow, but also strengthen the relationship with your network.
5. Publish articles about your expertise
Show your knowledge by sharing articles about projects, trends or innovations in your field. This positions you as a thought leader and gives context to your achievements. Make sure your articles have practical value for your network. This helps you build trust, expand your network and position yourself as a thought leader.
Why sharing knowledge works
By sharing valuable insights, you create multiple benefits:
- Credibility – You show that you know what you are talking about.
- Visibility – You stay top-of-mind with your network.
- Connections – You attract like-minded professionals.
What knowledge can you share?
- Projects – What challenges have you overcome and what have you learned?
- Trends – What is changing in your industry and how are you responding to it?
- Innovations – What new tools, techniques or strategies are worth sharing?
A good article doesn’t have to be long or complicated, as long as it’s practical and relevant. Let’s say you’ve just implemented a new AI tool in your company. Instead of just saying, “We’re now using AI for our processes,” you can write an article about how this tool has improved workflows and what others can learn from it.
How do you write impactful articles?
- Make it practical – Make sure your article provides directly actionable insights.
- Keep it clear – Avoid jargon and write in plain language.
- Encourage interaction – End with a question or call for feedback.
During that run I already thought of it: sharing your achievements is not just about showing what you can do, but about how you inspire others and add value. By telling stories, using visual content, provoking interaction and sharing knowledge, you can show your network what you stand for in 2025. Do you want to learn how to make the most of your LinkedIn profile in 2025? Then contact us!
