SEO is dead, long live GEO

Why Generative Engine Optimization (GEO) and PR are the future of online visibility

17 September 2025 -

"AI search engines don’t push ads, they prioritize real stories. And that changes everything."

This summer, ChatGPT usage dropped by 30%.
Why? Because students were on vacation 📉

That says it all: the next generation uses ChatGPT more than Google. And that is going to reshape how people find your business in the future.

Two weeks ago, Dennis Mensink and I recorded a podcast on this topic. Since then, it’s been picked up by Marketing Report Netherlands & Belgium, Emerce, Hét Ondernemersbelang, and WijBusinessNieuws. Thanks for the coverage! 🙌

The statement: SEO is dead. GEO (Generative Engine Optimization) is the future.
AI search engines like Bing, Gemini, and ChatGPT don’t push ads or polished landing pages – they surface real, authentic publications.

So who wins in this new landscape?
‣ PR – Your story published independently in the media
‣ LinkedIn – Your own community, independent of Google and its algorithms

In the podcast with Dennis Mensink (Mediatic), we discuss:
🔍 How GEO works today and is displacing SEO
📰 Why PR is your new SEO
🚀 How PR, GEO, and LinkedIn together boost your authority

Our conclusion:
👉 PR increases your visibility in GEO
👉 LinkedIn amplifies your impact within your own community
👉 Together, they strengthen each other exponentially

This isn’t a hype. This is the new reality of B2B marketing.

Show me the magic in real life 🪄
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