❌ Still trying to “hack” the LinkedIn algorithm?
Stop. You’re looking in the wrong place.
Yes, video’s can give you reach.
Yes, your hook decides if people stop scrolling.
Yes, timing matters (mornings often win).
Yes, external links kill your views.
Yes, replying to comments boosts engagement.
👉 But none of that matters if you miss the only factor that determines everything: your audience.
If you post about entrepreneurship and recruitment in general, your audience is huge.
If you post in a niche market about compliance in medical devices… your audience is tiny.
And that’s the point:
🔑 Do you really understand what’s on their minds?
🔑 Do you know what questions keep them awake at night?
🔑 Can you make your audience bigger by staying relevant to the topics they care about?
Most people post what they want to say.
The winners post what their audience wants to learn.
Not your holiday pictures.
Not your Facebook-style updates.
Not your “solution pitch.”
Just content that gives answers and advice.
Stories. Knowledge. Real conversations turned into posts.
That’s how you build trust. That’s how you go viral.
Not once. Consistently.
Thanks Diederik Erbé, for the great chat that sparked this thought 🙏
