Pitch perfect in 60 seconds

Want to convince in under a minute? Here’s how to craft a pitch that truly works.

24 October 2025 -

"A great pitch isn’t a script, it’s a moment of real connection."

Whether you’re at a networking event, in a sales meeting, or riding an elevator next to a potential investor, you often only get one chance to make an impression. And that chance rarely lasts more than 60 to 90 seconds.

The art of pitching lies in what you leave out. What’s truly relevant to your conversation partner? What makes you or your idea stand out? And how can you deliver that in a way that sticks without sounding like a rehearsed monologue?

A strong pitch is clear, human, and tailored to the moment. Not a standard script, but a story that fits the context and sparks curiosity.

So, how much time do you really need for a great pitch? Less than you think if you know what you want to say.

Show me the magic in real life 🪄

Michiel Verstraten

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Michiel Verstraten

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