Give yourself a round of applause 👏 Because seriously, LinkedIn is getting tougher. Less reach, more competition. But you keep posting. Keep trying. And that’s exactly what it’s all about.
I wrote this article for MarketingTribune: Why you have to keep persevering, even if your post only gets 300 views, even if you only go viral with a post about your daughter or your dog. That’s part of it. Sometimes you have a hit, sometimes you don’t. Everything you post helps you build recognition and trust.
Because remember: it’s not just about the number of views. It’s about quality.
1,500 views from the right people is not a failure. It’s brand awareness in action.
We all see it happen: humor scores well, as does bad news. But you can’t just laugh or cry. Sometimes you want to share a tip in a video. Sometimes a substantive blog. Or just a photo from an event. Everything contributes to the same goal: building relationships with your target audience.
And whether you reach 3 or 30,000 people, make sure these 3 things are always right: 📌 A strong headline 📌 A triggering visual 📌 A text that engages and activates
Don’t make your video too long, your title too boring, and your intro too slow. Hook people in right away. You can explain afterward.
