A good content strategy is like a football match: without a game plan, you’re just playing aimlessly, but with the right tactics, every pass leads to results.
Just like on the field, content is all about timing, positioning, and consistency. You need to know who your audience is (your opponent), where the space lies (your opportunities), and when to accelerate (momentum).
And of course: sometimes you score right away, sometimes you need to apply pressure, test, and adjust. But without a plan? It’s just aimless kicks in the box.
So make sure you have a clear strategy with defined goals, a recognizable tone of voice, and content that aligns with every stage of the customer journey.
