Happy New Year! 🎆
We can still say it, right?!
But… honestly: as a marketer, it’s also one of the strongest marketing moments of the year.
In my latest blog on MarketingTribune, I explain why the turn of the year is much more than just a friendly greeting.
It’s a moment when people:
✅ reflect
✅ look ahead
✅ make new choices
✅ are open to change
And that is exactly where the power lies.
What I see year after year: December and January are the perfect months for seasonal updates and repositioning. Simply because your audience’s mindset is in “reset mode.”
It’s the ideal time to:
- refresh your message
- position your offer more sharply
- re-engage your audience (without pushing)
- and become strategically visible while others are still in “startup mode”
In short: Happy New Year isn’t just a wish.
It’s a chance to time your marketing smartly.
So yes: take action now and sharpen all your campaigns!
