It almost sounds cliché, but LinkedIn remains more relevant than ever. And yes, we all hear it: “The algorithm is taking away my reach, automation is ruining authenticity and LinkedIn is becoming more and more Facebook!” But honestly? The platform offers opportunities, provided you see them and use them.
Approach LinkedIn as you would physical networking
Think of your LinkedIn activity as a networking event. Imagine: you show up twice a week, greet acquaintances, build relationships and show what you have to offer. But just like at that networking event, you have to show up. Consistency is key.
With 1.5 million views on one post, we can confirm it: the opportunities are there, but the rules of the game have changed. How do you play along in 2025?
The algorithm: stop complaining, start playing
LinkedIn rewards interaction, quality and above all authenticity. People who really have something to say and add value, keep winning. Forget the tricks and forced sales pitches; focus on real stories and insights.
Tips for 2025:
- Create content that touches: stories, opinions, results and practical tips.
- Ensure valuable interaction: respond, ask questions and add something to conversations.
- Go for visual content: photos, carousels and videos continue to do well.
Authentic? Yes, but not without strategy
Many LinkedIn users claim that “authenticity” is the magic word. That’s true, but authenticity without strategy is just chaos. Ask yourself: What do you want to achieve? Traction, brand awareness or customers? Your content and interaction must match that.
Think in the following steps:
- Visibility: Post regularly and seek interaction.
- Add value: Share knowledge, tell stories and inspire.
- Build relationships: Connect with people and start real conversations.
Why LinkedIn is more relevant than ever
Despite all the frustrations, LinkedIn remains the place where professionals come together. Not just to scroll, but especially to network, learn and do business. But as with everything in marketing: success takes time, energy and a good dose of creativity.
Focus for 2025:
- Stay consistently present.
- Dare to experiment with content.
- Measure what works and keep improving.
Successful in 2025
Complaining about algorithms and reach will not get you anywhere. Investing in consistency, quality and relationships will. LinkedIn is the networking event that never stops – so show up, add value and make use of it.
“How do you get 1.5 million views on a post?” By working hard for it, all year round.
Are you looking for information about the LinkedIn trends of 2025 or do you want to know how your organization can prepare for the new year? Then contact us! On to a successful 2025! 🚀
