C-level decision-makers rarely click on links. They scan, filter, and stay on the platform. So, it makes sense that LinkedIn is doubling down on content that keeps people engaged. But is that really something to be happy about?
There’s an interesting article in The Economist about LinkedIn’s unexpected role in the AI race. But there’s one essential thing missing: the context of the audience.
This isn’t about clicks, it’s about building authority and using demand generation to connect with your target audience. Relationships should be built within the platform, not through lead forms.
LinkedIn recently introduced Conversation Ads. Amazing! Let’s try!
I have a few suggestions:
1️⃣ Focus on actual relationship and trust-building, don’t push too fast.
2️⃣ Follow up properly to nurture that connection.
We’re skipping a few crucial steps in the buying process and calling it ‘lead generation.’
What LinkedIn should be building as well? And I’m sure they will!
👉 A message planner for future follow-ups.
Forget quick wins, focus on long-term, meaningful connections.
Another point that’s often overlooked:
👉 LinkedIn is not just another social media platform.
It’s a recruitment and business platform.
Social media is for entertainment and leisure. LinkedIn is for work.
And that changes everything. People come here with intention.
What concerns me is the growing tension between adding value for users and maximizing addiction to drive ad revenue.
The focus is shifting from connecting to retaining attention. More time on the platform = more ads, but who really benefits from that?
Also, the article’s Android-based analysis says little about actual B2B usage.
Most professionals use iPhones or work from desktops. That nuance matters.
Still, the article reveals some key opportunities:
✅ AI-driven distribution can help you get your story to the right people.
✅ LinkedIn’s growing creator tools make personal branding more powerful than ever.
✅ And the algorithm still rewards real interaction, relationship-building works.
💡 I’m all for embracing AI where it adds value. But let’s keep things personal and human.
Having AI write your post isn’t the answer. Sharing your vision in your own words is.
