LinkedIn Masterclass at VU Amsterdam

An inspiring LinkedIn Masterclass at Vrije Universiteit Amsterdam about personal branding, networking and the impact of AI in marketing and sales.

12 March 2026 - Last updated: 12 March 2026 -

“LinkedIn is no longer just a platform for finding a job. It’s where students start building their professional network and personal brand.”

An aftermovie with an AI voice-over. It’s possible.

The LinkedIn Masterclass at Vrije Universiteit Amsterdam was a great experience. Together with Norbert Broekman we explored how students can already start working on their personal branding while still studying.

This is important for two main reasons:

  1. Finding your next internship or your first job
  2. As a young professional, LinkedIn quickly becomes a key relationship platform in your daily work

Of course this is especially true if you work in sales or marketing, where LinkedIn has become essential in the B2B world. But even if you are an expert or manager in a completely different field, LinkedIn is the platform to connect, share knowledge and build relationships with your peers.

It was great to see how curious everyone was and how quickly students started applying what they learned. What’s interesting is that usually only about 10% of students actively use LinkedIn today, while in the future they will use it constantly in their professional careers.

We also explored the incredible possibilities of AI within personal branding, marketing and sales.

Thanks everyone for the great energy. Looking forward to the next one!

Show me the magic in real life 🪄
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