LinkedIn is changing again

How to stay relevant now that AI content is being punished

01 September 2025 - Michiel Verstraten

"LinkedIn no longer rewards AI texts but real interaction and original stories."

LinkedIn is changing once again. Less reach. Stricter rules for AI-generated content. And if you are still posting the same way you did last year, chances are you are already seeing the dip.

It is tempting to wait for that one perfect hit, but the truth is simple: action beats hesitation every time.

AI-generated content is being penalized harder than ever. Standard posts without authenticity disappear into the noise. The rules of the game have shifted and staying relevant means adjusting quickly.

So what actually works today?

‣ Structure
A post that is easy to follow and simple to read.

‣ Originality
Unique perspectives and personal stories that make your voice stand out.

‣ Content that sparks real interaction
Not just impressions or views, but meaningful comments, conversations and engagement.

To help you adapt fast, I have bundled three practical resources:

✅ My personal AI B2B instruction set with prompts that truly perform
✅ A practical tool to structure your content
✅ The latest do’s and don’ts to grow your reach and credibility

LinkedIn will always keep evolving, but with the right approach you are not fighting the algorithm, you are working with it.

Show me the magic in real life 🪄

Let's schedule a call

Michiel Verstraten

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