It took me 6 months to really go viral on LinkedIn.
1.5 years ago, I started posting every day. Not with a strategy, but with the conviction: consistency beats everything. Spoiler: that’s true… but only if you know what you’re posting.
Because honestly? For the first six months, it was mostly screaming into an empty cafe 🫠
Until I realized something. The content that actually worked didn’t originate behind my laptop… but in conversations. With clients. With colleagues. With prospects.
💬 The questions they asked became my content. Because if one client is struggling with something, there are a hundred others who are also dealing with it.
Since then, everything has changed. 📊 More reach. More reactions. More conversations. More impact.
What I’ve learned: • The algorithm changes. So do trends. • But what people are really struggling with remains surprisingly consistent. • So you need to understand what your target audience is thinking about and create content about that. • The format? Choose what fits: video, carousel, photo, quote, whatever. • But the first sentence is sacred. If your hook isn’t good, everyone scrolls past. • And: take a stand. Relatability always wins.
Every post is a mini-blog. Not a sales pitch. Not an ego-show. Just something that resonates because it’s relevant.
So simple. And yet so difficult.
