Unlike lead generation, demand generation focuses on creating desire before a potential customer is actively searching for a solution. The goal? Build trust, claim authority, and keep your brand top of mind throughout the entire buyer journey.
A strong demand gen strategy consists of consistent content, valuable interaction, and smart distribution. Think webinars, whitepapers, customer stories, or educational posts that address your audience’s pain points without immediately pushing for a demo or meeting.
It’s all about planting the seed of interest so that when the time is right, you’re the first brand they think of. That’s when the ‘unknown follower’ turns into a high-quality lead.
