from LinkedIn to Revitalization

An unexpected conversation about the future of our cities after years of collaboration in B2B marketing.

04 September 2025 -

"After three years of intensive collaboration on LinkedIn and personal branding, we were now talking about revitalizing city centers."

Yesterday I was catching up with Walter van de Griendt on the Zuidas. After three years of intensive collaboration on LinkedIn and personal branding in B2B, during which we achieved great revenues together, we were now talking about a completely different topic: the revitalization of city centers. 🌆

It’s inspiring to see how a professional collaboration can evolve. We started with a focus on concrete business goals and ended with a deep conversation about social impact and the future of our living environment.

This shows the power of genuine relationships. When you really know each other, the most valuable conversations arise, even about topics that seemingly have nothing to do with your work. It’s a reminder that success goes beyond numbers and targets; it’s about the people and the connections you build.

Show me the magic in real life 🪄

Michiel Verstraten

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