From lead to customer: get the most out of every SQL

Boost funnel performance with clear SQL definitions and strong alignment

17 October 2025 -

"A lead only has value when sales knows exactly what to do with it."

A lead only truly holds value when sales can take immediate action. That’s exactly where SQLs make the difference. No more cold contacts, but qualified leads with clear interest and the right fit.

Still, in practice, many companies struggle with defining and following up on an SQL. When do you hand off a lead to sales? And how do you make sure no warm opportunities fall through the cracks?

With clear agreements, smart lead scoring, and close collaboration between marketing and sales, you can turn your funnel into a conversion machine.

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