Every B2B professional needs a personal brand

Your personal brand builds trust, visibility, and relationships before any conversation even starts.

13 October 2025 - Michiel Verstraten

“People buy from people. Your visibility determines who chooses you as the expert.”

Every B2B professional needs a personal brand. Period.

Why?

Simple: people buy from people.
New clients? They always come from your warm network or through referrals.
And that is exactly why your personal brand matters so much.

Because when you’re visible online, you’re building relationships in the background.
Familiarity. Trust. Personal connection.
People get to know you before they ever speak to you.
You become the expert. The go-to person in your field.

And no, you don’t suddenly need to post selfie videos every day.
Or share your entire life story.

In fact: you can simply start with valuable insights.
A strong opinion. A useful tip. Or a branded visual.
Nothing crazy. Nothing scary.
Anyone can do this.

And honestly?
Everyone should be doing this.

But shouldn’t I have a plan first?

Nope.
That plan can come later.
Just start.
With one post.
Today. Or tomorrow. But start.

👉 Get started.
📣 Share something.
💥 Put yourself on the map.

Show me the magic in real life 🪄

Let's schedule a call

Michiel Verstraten

What is Account Based Marketing (ABM)?

Michiel Verstraten

The power of content marketing

More cases

View all cases

LinkedIn growth with Youlynq.me How Calco gained over 600 valuable LinkedIn connections in just six weeks

A group of people pose for a photo in front of a sign reading "Marktplaats 2dehands." They are inside a building with an industrial ceiling, smiling, and giving thumbs up, conveying a sense of camaraderie and team spirit.

Marktplaats: LinkedIn Masterclass To share messages more efficiently, make valuable connections and further expand the network.

A man with short, light hair and glasses is smiling while standing indoors. He is wearing a dark blue suit and a light blue shirt. The background features a modern office setting with a desk lamp and blurred objects in the distance.

Morres Wonen: Success in B2B network expansion Morres Wonen has generated substantial revenues from the collaboration with Youlynq.me.

A smiling man with white hair and glasses is wearing a dark blazer over a light blue shirt. He has a short beard and is standing against a gray background.

Nerium: Successful lead generation 9 potential clients

A man with short gray hair and wearing blue glasses is dressed in a dark suit jacket and black shirt. He is looking at the camera with a subtle smile. The background is dark and neutral.

CFO Netwerk: Successful network expansion €650,000 in succesfully closed deals

A man stands in front of a large, textured wall. He is smiling and wearing a blue and green patterned short-sleeve shirt. His hair is styled neatly, and he has a light beard. The setting appears urban with a casual atmosphere.

YoungCapital: LinkedIn strategies for SMBs In just over 2.5 years, our collaboration with YoungCapital has resulted in remarkable outcomes.

A man with a bald head, fair skin, and blue eyes is smiling warmly at the camera against a dark background. He is wearing a dark blue shirt.

Tenzing: IT recruitment en network expansion The campaign showed immediate results

Two people are standing indoors, smiling at the camera, and holding a sign that reads, in part, "Hart4 Onderzoek." They are in a modern office with bookshelves and a unique blue-and-white patterned backdrop. The man is wearing a light blue shirt, and the woman is dressed in gray.

Hart4Onderzoek: Increase in number of followers We were able to generate a whopping 1175 new followers in just 10 months

A young boy in a striped shirt and blue rain boots squats on a paved path, smiling as a fluffy, light brown dog wearing a harness nuzzles his cheek. They are outdoors with greenery, flowers, and houses blurred in the background.

Oppepper4all: Engagement boost LinkedIn Post No less than 7 new volunteers for the Oppepper4all Foundation

Three men in business attire walk together outside a modern office building. The man on the left wears a brown double-breasted suit, the man in the middle wears a maroon suit with an open-collar shirt, and the man on the right wears a green blazer and white pants.

Benkey: Successful launch through branding Growing our network so quickly, we had 2 deals before we even launched

A person dressed in a dark suit with a striped tie stands in a modern, glass-walled building. The person is adjusting their jacket with both hands. In the background, there is a staircase and a blurred urban setting visible through the glass.

Amrop: C-level network expansion In 3 months, 68 meetings on C-level. Simply great.

A blurred person walks in front of a Siemens office building. The building features a large sign that reads "SIEMENS" with "Siemens Groep Nederland" underneath. The surrounding area has green foliage and tall office buildings.

Siemens: Executive Sales en LinkedIn Strategies YouLynq.me helped us seal 3 major deals!

That’s all! Please download our presentation Download presentation