Cold calling that actually works

Reach new clients with an authentic and relevant approach

05 November 2025 -

“Lead with value, not your offer that’s what opens doors.”

Cold calling remains a challenge for many professionals. Yet, when done right, it can be a powerful way to reach new clients.

Here are some practical tips:
– Research your prospect beforehand: show them you know who you’re talking to.
– Lead with value, not your offer. What problem do you solve for them?
– Keep it short and human – no one wants a five-paragraph sales pitch.
– Follow up with respect: one reminder is fine, five is spam.

Authenticity and relevance make all the difference.

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Michiel Verstraten

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