Build authority on LinkedIn

Why LinkedIn is the platform for thought leadership and how to use it wisely

19 January 2026 -

“Don’t shout louder share smarter. Authority starts with value.”

In today’s noisy digital landscape, it’s easy to get lost in the crowd. But true thought leaders stand out not by shouting the loudest, but by consistently offering value, clarity and perspective.

LinkedIn has become one of the most powerful platforms to build and showcase thought leadership. It’s not about posting frequently it’s about sharing meaningful content that educates, inspires or challenges your audience. Whether you’re highlighting trends, offering industry insights or telling your personal story, it’s this type of content that builds credibility and sparks real connection.

For companies, encouraging employees to develop a strong personal brand and take ownership of their expertise on LinkedIn leads to more trust, more visibility, and stronger relationships with potential clients and partners.

Want to build authority in your field? Start by giving more than you ask. Be authentic, be consistent, and above all be useful

Show me the magic in real life 🪄

Michiel Verstraten

No strategy, no impact

Michiel Verstraten

Authenticity wins

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