Authenticity on LinkedIn

The race for success on LinkedIn can be maddening, but genuine connections always win.

02 September 2025 -

"Don’t let yourself go crazy trying to keep up. Stay true to your vision and your personality."

This is how I sometimes feel on LinkedIn: I try everything to be successful. Sometimes it drives you crazy.

Like these people jumping out of a plane and trying to imitate all kinds of moves in the air.

LinkedIn can feel like a race where you’re trying everything to be authentic, original and successful. The innovation pace is so rapid you can never quite catch up. The algorithms on LinkedIn are also a real challenge to keep track of.

But one thing never changes, the value of real, authentic connections.

Don’t let yourself go crazy trying to keep up. Stay true to your vision and your personality.

Be consistent and build real relationships based on trust.

Here are some tips to build trust on LinkedIn:

👌🏻 Be genuine in your communication. People notice when you’re authentic.

👌🏻 Share your story and experiences, not just your achievements.

👌🏻 Engage regularly by commenting thoughtfully on others’ posts.

👌🏻 Follow up and continue conversations without rushing to sell.

👌🏻 Deliver value first, share helpful content or insights relevant to your network.

👌🏻 Be consistent: show up regularly but don’t overwhelm.

👌🏻 Respond promptly and respectfully to messages and comments.

At the end of the day, that’s what creates lasting success.

How do you maintain your authenticity while staying ahead of the trends?

Show me the magic in real life 🪄

More cases

View all cases