Affiliate marketing is rapidly growing in the Netherlands and becoming a serious part of many brands’ digital strategies. From large e-commerce players to niche B2B services, more companies are using affiliate partnerships to scale their reach in a cost-efficient way.
Why? Because you only pay for results whether that’s a click, a lead, or a sale. This performance-based model means your marketing budget is spent on actual outcomes, not just visibility.
It’s not just great for brands. For influencers, bloggers, and creators, affiliate marketing opens the door to passive income streams without the need to sell their own products.
Success depends on trust, quality content, and solid tracking. As the market matures, transparency and value-driven partnerships will become even more essential.
