Generating leads means attracting potential clients who have shown interest in your product or service even if they haven’t made direct contact yet. They might not be customers (yet), but they fit your target audience and are open to learning more.
In reality, it’s all about visibility, building trust, and creating value long before a sales conversation happens. That could mean sharing relevant content, offering helpful insights, or simply being present and active in the right places like LinkedIn.
Lead generation isn’t just a marketing task. It’s a long-term growth strategy. When done consistently and with purpose, it fuels a steady flow of business opportunities. Whether you use LinkedIn outreach, email campaigns, or automation, the goal remains the same: attracting the right attention and turning interest into connection.
If growth is your goal, lead generation is where it begins.
